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US: Private equity firm Garnett Station Partners has launched Stayterra, a new vacation rental management collection aimed at delivering high-end property management services and guest experiences across the US.
The new brand brings together a portfolio of established regional players, including Prime Vacations—a Florida-based operator managing over 1,000 properties across destinations such as Anna Maria Island, Siesta Key, Lido Key, and Sarasota.
Stayterra is led by CEO Mary Lynn Clark, former president of Wyndham Vacation Rentals and a senior executive at Marriott Vacations Worldwide and The Ritz-Carlton Destination Club. Clark stated that the company would focus on combining premium service with local expertise to create a differentiated offering in the short-term rental market.
Clark said: “We are focused on building a hospitality-first platform rooted in exceptional service, memorable guest experiences, and long-standing community relationships.”
The launch reflects a wider trend of consolidation and professionalisation in the US short-term rental sector, as investors seek to scale management operations and deliver consistent standards across fragmented markets.
Rafi Haramati, principal at Garnett Station, said: “We believe Stayterra is well positioned to become a category leader, and we’re excited to partner with Prime Vacations and its team to build on this vision.”
Garnett Station Partners manages over $3.5 billion in assets and has investments across hospitality, consumer brands, and franchised businesses.
