Swimply diversifies into home rental offering

US: Online marketplace Swimply, which enables homeowners to rent out their amenities such as swimming pools and tennis courts to individuals on an hourly basis, is diversifying its offering into full-home rentals.
Swimply website extends Airbnb business model to swimming pools

US: A decade after Airbnb’s establishment as an online market for rental accommodation, more spin-offs of its business model are being introduced in new categories, such as aquatics. One company called Swimply is applying the successful Airbnb business model to swimming pools, whose website acts as an online hub for both swimmers and pool owners […]