San Antonio hotel converted into apartments for short-term stays

US: Flexible-use hospitality and multifamily operator Placemakr will launch 28 short-stay apartments housed in the former Continental Hotel in San Antonio on 6 March 2025. The Washington DC-based operator Placemakr has worked in partnership with real estate developer Weston Urban on the project, known as The Continental, powered by Placemakr. The building has been vacant […]
Placemakr lands $65m to fuel fresh growth

US: Placemakr, a flexible-use multifamily and hospitality operator, has raised $65 million in new funding and appointed Timothy G. Franzen, the former president of Graduate Hotels, to its C-suite.
Join The Guild, Lavanda, Jetstream + more for RockSTRz flex living webinar

Worldwide: STRz is back for the next RockSTRz webinar on Tuesday 5 April [4pm BST] discussing “The new categories of flexible living”.
WhyHotel rebrands as Placemakr and raises $90m

US: Tech-enabled hospitality platform and operator, WhyHotel, has rebranded as Placemakr and raised $90 million in equity investment.
WhyHotel to launch in Miami in May

US: Washington DC-based pop-up hotel concept WhyHotel is set to launch in Miami in Florida on 1 May. The alternative hospitality service provider takes over yet-to-be leased units in new luxury apartment buildings and operates them as fully furnished hotel suites. WhyHotel plans to operate more than 100 units at a newly-opened 719-unit complex at […]
WhyHotel raises $20m in Series B funding round

US: Alternative accommodations provider WhyHotel, which specialises in both luxury short-term accommodations and now extended stay offerings, has raised $20 million in a Series B funding round led by Harbert Growth Partners. The Washington D.C.-based startup primarily operates pop-up hotels in newly built “luxury” apartment buildings that can be rented out. The round also saw […]