Hosted by STRz editor Paul Stevens
Sponsored by Key Data and Lodgify
Ahead of a peak summer season for bookings, this data-driven session will dive into the current trends and booking behaviours from a global perspective. As well as being high season, the impact of large-scale sporting and entertainment events, plus the upcoming general elections in many countries, will require accommodation providers to prepare accordingly in terms of pricing and rates, and we will also get the latest on search and booking trends for the rest of the peak period.
You will learn:
- What the data is showing us and what can we do about it
- Current booking behaviour and how it is pacing for the summer
- How to price accordingly and optimise your rates to maximise revenue opportunities during peak periods
- The impact of “disruptions” e.g. sporting events and general elections and how to be prepared for them
- Search trends i.e. what people are searching for on OTAs
Speakers:
- Sally Henry, vice president of business development, EMEA, Key Data
- James Begley, VP of global sales, Lodgify
- Matina Keramida, group product marketing manager, Booking.com
- Katie Moro, vice president, data partnerships, Amadeus