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13 July [4pm BST]: The importance of effective PR for hospitality businesses – Session sponsored by BOOM

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Hosted by Paul Stevens, editor, IHM

[Sponsored by Flywire]

You will learn:

  • How different PR agencies and teams have been leading the way in the industry during the pandemic
  • How hospitality businesses can create clear, effective and varied PR campaigns
  • How to build a strong relationship with media personalities and create strong, unique content together
  • Why communication has never been more important than during a crisis
  • How communications and PR will change as we emerge from the pandemic

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