TourRadar launches AI Discovery tools with ChatGPT and Perplexity

Austria: Online experiences marketplace TourRadar introduced new AI Discovery tools to help travellers plan and book multi-day tours, reflecting the wider adoption of generative AI in the travel industry.

Online travel agency TourRadar rolled out the tools this month, integrating ChatGPT and Perplexity into its platform. The company said the features were aimed at making the process of finding and comparing tours more intuitive by offering conversational support and personalised recommendations.

According to TourRadar, travellers often face a fragmented planning process that requires searching across multiple platforms. The AI Discovery tools were designed to reduce that friction by guiding users through the early stages of research and narrowing down options from its global marketplace of tours.

The company also pointed to the role of social media in travel inspiration, noting that the new tools would complement content-led discovery and provide users with direct pathways to booking.

TourRadar’s launch followed a series of recent moves by travel firms to test generative AI across different parts of the booking journey, from marketing and search to guest communications.

The development also reflected a wider trend of embedding tours and activities into the guest journey, with generative AI and social media increasingly being used to link inspiration and booking.

Highlights:

• TourRadar introduced AI Discovery tools powered by ChatGPT and Perplexity

• The tools aim to simplify the search and comparison of multi-day tours

• The move reflects a wider trend of embedding experiences into the guest journey

• Generative AI is playing a growing role in travel discovery and booking

• Implications for short-term rentals include rising guest expectations for personalisation and access to local experiences