UK: Sirreti, an international community for the luxury and ultra-luxury vacation rental industry, has formed a strategic partnership with web design agency VUMO to support the global growth of the luxury vacation rental market.
The collaboration combines industry expertise and innovative technology, and will enable the two companies to deliver community engagement, news and insights, resources, networking and courses to hosts, property owners, property managers and industry professionals.
Effective immediately, Sirreti has transitioned from a traditional membership model to a subscription-based service, providing enhanced value and a more comprehensive offering for its members.
VUMO itself partners with clients across different sectors, such as luxury hospitality, lifestyle and fashion, to help brands promote themselves effectively online.
Sirreti founder Wolf Worster said: “The decision to shift to a subscription model is rooted in our commitment to delivering exceptional service to our members while adapting to the ever-changing landscape and expectations of our growing industry. This change will enable us to provide a more predictable experience, while fostering long-term relationships with our members.”
VUMO CEO Iain Beaumont said: “We are thrilled to partner with Sirreti, a name synonymous with luxury within the private accommodations sector. Our combined efforts will not only boost Sirreti’s digital presence but also create a seamless and immersive online experience for its growing membership.”
Worster continued: “The short-term luxury rental industry is rapidly evolving, and to stay at the forefront of this sector, we must continuously adapt and innovate. Partnering with VUMO provides us with cutting-edge tools and strategies to enhance our members’ experiences and solidify our position as a global leader in the sector.”
The subscription service model includes a number of benefits, including increased services, more networking, enhanced convenience, cost savings, exclusive benefits and predictable billing.
