US: bnbfinder, a book-direct marketplace for professionally hosted vacation rentals without service fees, has announced that it has rebranded to Savvy and introduced a “groundbreaking” real-time price comparison tool.
The powerful new feature lets travellers see exactly how much they save by booking through Savvy, compared to major platforms like Airbnb. The company says that it can save these travellers up to 20 per cent per stay by avoiding service fees.
Savvy is seeking to redefine how travellers book vacation rentals, tackling a major pain point in the industry: platform service fees. It comes as 68 per cent of Americans admit to ‘showrooming’, where they spend time finding a property on sites such as Airbnb and Vrbo, only to waste more time scouring the internet for ways to book the same property directly and bypass service fees.
Savvy’s real-time price comparison tool is designed to eliminate that hassle, showing travellers exactly how much they save — all in one place. Offering nearly one million ratings and reviews, Savvy’s features aim to provide travellers with the insights, transparency and ease they need to make smarter booking decisions with confidence.
[Savvy’s new price comparison tool]
Eric Goldreyer, founder and CEO of Savvy, said: “At Savvy, we believe travel should be about creating unforgettable memories with the people you love — not worrying about being taken advantage of by major corporations tacking on service fees. The Federal Trade Commission’s [FTC] new ‘junk fees’ rule, which requires businesses to disclose all mandatory fees upfront, is a step in the right direction, but at Savvy, we’ve always led the way with upfront pricing and no platform service fees.
“Our new real-time price comparison builds on that philosophy, giving travelers even more tools to book smarter and make the most of their travel spend,” he added.
With travellers wanting peace of mind and freedom from hidden fees, and property managers seeking greater autonomy over their businesses and guest relationships, the new name aligns with that shared mindset, offering a smart, transparent alternative to traditional platforms.
The rebrand to Savvy comes with a bold new tagline – “Stay smarter” – challenging travellers to “outsmart outdated major booking sites and discover a better way to book their next stay”.
At a time when driving direct bookings is becoming a top priority for property managers, Lodgify’s 2024 Vacation Rental Industry Report shows that nearly two-third of hosts identify driving direct bookings as a top business goal for 2025. By giving hosts complete control over their listings, Savvy sets out to empower property managers to own the entire booking process, foster guest loyalty and grow their businesses on their terms — all without the burden of service fees charged by other platforms.
In the space of 18 months, Savvy has added more than 150,000 vacation rentals throughout the United States, Mexico and Canada from nearly 2,500 professional hosts and property management companies, including recent partnerships with VacayHome Connect and Evolve.
The platform integrates with 14 property management systems and plans to add six more certified connections by the end of March.
Looking ahead, Savvy expects to more than double its listings and expand internationally before the end of 2025, as well as launch its new mobile app this spring.
Goldreyer continued: “For years, travellers have dealt with misleading listings, unreliable hosts and excessive service fees on mainstream vacation rental sites because they thought there was no alternative. Meanwhile, property managers have accepted loss of control over their listings and platform fees as the cost of doing business.
“Travellers and property managers have started to demand better — quality, reliability and transparency without compromise. They became Savvy, and now so have we,” he added.
