France/United Kingdom: Holiday rental company Oliver’s Travels has announced the acquisition of Pure France, its largest deal to date, adding more than 331 homes to its portfolio.
The move brings Oliver’s Travels’ collection in France to over 1,600 properties, strengthening its presence in one of its core destinations. Pure France, which has built its reputation on local expertise and personal service, will join Oliver’s Travels’ portfolio.
Oliver Bell, co-founder of Oliver’s Travels, said: “France has always been at the heart of Oliver’s Travels … To now welcome Pure France into our family feels like a natural and exciting next step in our acquisition journey.”
Hugh Atkins, co-founder of Pure France, added: “We have long been admirers of Oliver’s Travels … This combination will bring together decades of expertise, a wider selection of exclusive properties, and an even greater commitment to delivering extraordinary experiences.”
The acquisition follows a series of strategic moves by Oliver’s Travels in 2024, when the company acquired Menorca Private Owners, Homes & Provence, and Charming Houses. The company said it will continue to focus on expanding its portfolio in the luxury holiday rental market.
Highlights
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Oliver’s Travels acquires Pure France, adding more than 331 homes to its portfolio.
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French portfolio now exceeds 1,600 properties, reinforcing the company’s focus on France.
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Pure France brings local expertise and personal service, joining Oliver’s Travels’ global collection.
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Largest acquisition to date, following several deals in 2024.
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Oliver’s Travels signals further acquisitions ahead to strengthen its luxury holiday rental position.
