France: Short-term rental data provider Key Data has agreed to become the exclusive data partner of the Syndicat des Professionnels de la Location Meublée [SPLM], in order to bring unmatched insights and data to France’s short-term rental market.
The agreement gives SPLM access to market reports and data to track industry performance across critical metrics like occupancy, average daily rate [ADR], revenue per available rental [RevPAR], and more.
Key Data integrates with property management systems [PMS] and sources data directly from property managers around the world, including thousands in France alone, to deliver trustworthy real-time insights and benchmarking. The company also delivers intuitive dashboards to help property managers assess their performance and compare to anonymised market data.
Created in 2010 when the short- and medium-term furnished rental market was growing strongly, the SPLM brings together furnished rental professionals such as real estate agents, lessors / sub-lessors or service providers to help them satisfy optimally, meets the expectations of tenants and owners, and responds to a rapidly evolving regulatory and market environment.
SPLM members will now be able to access Key Data’s dashboard at a preferred rate. This includes a customisable dashboard where users can monitor ADR, RevPAR, occupancy, booking window, and more than 40 other key performance measures.
These are the most important datasets that property managers worldwide rely on to optimise their short-term rental business strategies.
Sally Henry, VP of business development EMEA at Key Data, said: “We’re so proud to partner with SPLM in France. France is such an important market for short-term rentals and by providing the best market data possible, we hope to advance their mission and create more growth for their members.
“The short-term rental industry is constantly evolving and the most successful property managers are the ones who can accurately assess the market and their own performance, and make smarter pricing and marketing decisions for their business. We are committed to helping educate SPLM members to understand the tools and data available to them to successfully navigate the rest of the 2024 season and beyond.
“Founded by short term rental professionals, Key Data understands these challenges,” she added.
Marie Pistinier, director of SPLM, France, said: “We are delighted to partner with Key Data, whose unparalleled market intelligence will empower our members with the insights needed to thrive in the dynamic short term rental market. At SPLM, we believe it is crucial to have updated data to accurately showcase our market and its impact in France.
“This collaboration marks a significant step forward in our mission to support and elevate the furnished rental professionals in France,” she added.
Key Data is also the exclusive data partner of the VRMA [Vacation Rental Management Association], STAMA Greece, ASTRA [the Australian Short Term Rental Accommodation Association], the ASSC [the Association of Scotland’s Self-Caterers], the STAA [UK Short Term Accommodation Association], and PASC UK [the Professional Association of Self-Caterers UK].
