US: KEY.co, a platform for curated luxury vacation rental homes with personalised in-home services and local experiences, has announced its acquisition of brand activation and product integration platform, Experientials.
The acquisition is set to transform how guests experience vacation rental homes, blending high-end properties with premium products from global emerging brands to create unforgettable stays.
As a result of the transaction, Experientials founder and CEO, Travis Lubinsky, has joined KEY.co as president of the newly formed KEY.co Experientials division.
The purchase will further elevate KEY.co offerings by integrating top-tier products and brand activations into its homes, ranging from brews for their morning coffee to high-end cookware for preparing meals, food and snacks, and cutting-edge workout equipment.
Kim Lalande, founder and CEO of KEY.co, said: “This acquisition will allow us to accelerate our growth and be the first to market with a model that blends luxury homes with curated brand experiences. Integrating brand activations into KEY.co homes is a creative advertising model that allows us to help emerging brands create tasteful, hands-on and value-added experiences for guests.”
KEY.co will use advanced data analytics to optimise brand placements, address property managers’ needs and enhance overall guest satisfaction.
Lubinsky said: “We are enhancing luxury hospitality and brand marketing by creating unforgettable experiences for consumers that will foster deep connections with brands. This is a unique opportunity for brands to reach luxury consumers in a way that is welcome and meaningful.”
More than 7,000 vetted homes with personalised in-home services and local experiences are available through KEY.co in over 80 destinations throughout the United States, the Caribbean, Mexico and Canada.
