HomeToGo launches AI-powered Filter tool

US: Holiday property rentals company HomeToGo has launched a beta version of its AI Filter product, the latest step in the company’s strategy to build a fully AI-powered marketplace for vacation rentals.

Available in the filters menu on HomeToGo’s website and app, the tool enables travellers to create personalised search filters using natural language. Users can describe what they are looking for in their own words – such as “hardwood floors”, “outdoor shower” or “pizza oven” – and the AI classification technology will match them with tailored rental options.

The tool is also designed to enhance visibility for HomeToGo’s partners by highlighting listings with specific features that travellers are actively seeking. Early testing in the German and US markets has revealed demand for attributes including game rooms, saunas, fenced yards, king beds, golf carts, double vanities, exposed brick walls, pools with sea views, and outdoor televisions.

Dr Patrick Andrae, co-founder and CEO of HomeToGo, said: “Everyone’s ideal getaway looks different, and with AI Filter travellers can now use their own words to describe the features that matter most to them. It’s another powerful way HomeToGo matches every traveller with their perfect home.

“Even in its early stage, AI Filter was already surfacing valuable insights about what guests really want, helping our partners gear up for the summer season and optimise performance long-term. We’re very proud that HomeToGo continues to lead our industry in AI innovation by launching real tools that make search and booking smarter. While others are simply talking about their first AI announcements, we’re already rolling out the next addition to our growing suite of solutions – and we’re just getting started,” he added.

The launch of AI Filter follows the introduction of other AI innovations from HomeToGo, including AI Sunny, its conversational travel assistant; AI Mode, its travel planner; and tools such as Smart AI Reviews and Smart AI Offer Summaries. Together, the suite of technologies is designed to streamline the search and booking experience for travellers and lay the foundations for a fully integrated AI travel companion.

HomeToGo’s AI Filter is currently available in beta to select users in the German and US markets, with a wider rollout planned later this year.

Key takeaways:

• HomeToGo launches AI Filter to personalise vacation rental searches: The new AI-powered tool allows travellers to filter listings using natural language and find homes that match specific preferences such as hardwood floors, outdoor showers, and pizza ovens.

• HomeToGo expands its AI innovation with plans for a fully AI-powered marketplace: Following the launch of AI Filter, HomeToGo continues to enhance the guest experience with AI Sunny, AI Mode, and Smart AI Reviews, aiming to build the vacation rental industry’s first fully integrated AI travel companion.