Israel / US: Property management software platform Guesty has announced the launch of two additional AI features: Guesty’s AI Assistant website builder and ReviewSmart AI.
The tools are designed to empower property managers to easily create attractive, engaging websites and quickly gain valuable insights from negative guest feedback.
Guesty CEO Amiad Soto said: “These practical AI capabilities reinforce Guesty’s position at the forefront of innovating the hospitality industry. Our commitment is to consistently enhance our platform, making it easier for property managers to optimise bookings, streamline operations, and elevate the guest experience.
“The response from our users so far has been incredibly enthusiastic. More and more, property managers are recognising the benefits of brand building, and we look forward to continuing to deliver the valuable tools that empower them to grow their brand simply and effectively.
“AI-driven efficiency is essential for property managers, ensuring they have the time to focus on what they do best: providing a best-in-class guest experience,” he added.
Guesty’s built-in AI Assistant website builder is set to empower property managers to effortlessly create “visually stunning” web pages and “compelling” copy in minutes. The AI Assistant also provides SEO for optimised web pages, ensuring that properties stand out in a crowded market and are discovered more easily.
The company claims to be the only PMS to embed such a level of website customisation and to integrate AI-generated content directly and seamlessly into its platform, providing a resource for property managers looking to build and maintain a strong brand presence and drive more direct bookings to their properties. Since its beta launch, the AI Assistant has already been adopted by 25 per cent of Guesty’s website builder users, showcasing its immediate impact and appeal.
ReviewSmart AI is an intelligent analytics tool that seamlessly and comprehensively categorises negative guest reviews into actionable insights. By organising feedback into key areas such as noise, cleanliness, check-in, communication and guest expectations, property managers can quickly identify and address issues, ensuring a consistently high-quality guest experience.
Additionally, property managers are able to use the insights to track and trend an improved quality of service.
The advanced tool saves time by automating the review analysis process and also empowers property managers to make data-driven decisions that enhance operations and boost guest satisfaction. With ReviewSmart AI, managers will be able to focus on implementing solutions that make a noticeable difference, rather than spending valuable time identifying problems.
Other Guesty AI-based tools include ReplyAI, which was created to transform guest-host communication, and PriceOptimizer, a dynamic pricing tool for revenue management.
