Eurostat: Bookings via OTAs rise by 28.3 per cent in Q1 2024

Europe: During the first quarter of 2024, guests spent 123.7 million nights in short-term rental accommodation in the European Union, booked via Airbnb, Booking, Expedia Group or TripAdvisor, according to the EU’s statistical agency Eurostat.

This corresponds to an increase of 28.3 per cent compared with the same period in 2023.

Platform tourism continued to set new monthly record values: in January 2024, 33.3 million nights were spent in accommodation booked via online platforms, showing an increase of 16.7 per cent compared with 12 months earlier. February registered 41.2 million nights booked via platforms [+19.0 per cent compared with February 2023] and in March, the figure was 49.2 million [a sharp increase of +48.0 per cent].

The most popular regions for short-term rental accommodation booked via online platforms in 2023 were Andalucía in Spain [35.6 million nights], Jadranska Hrvatska in Croatia [32.6 million] and the French region Provence-Alpes-Côte d’Azur [24.9 million].

In the top 20 regions, six are in Spain and France, five in Italy, two regions are in Portugal and one in Croatia.

The information comes from monthly data on short-stay accommodation offered via online platforms for the first quarter of 2024 at the national level, published by Eurostat. In addition, regional data for the fourth quarter of 2023 are also being released.

The data on short stay accommodation offered via Airbnb, Booking.com, Expedia Group and TripAdvisor is the result of a landmark data-sharing partnership between the European Commission and the four private collaborative economy platforms that was agreed in March 2020. Eurostat released its first key data on the European short-term rental sector in July 2021.