US: Booking.com has announced the integration of FareHarbor, a tours and activities software provider, in a move that will add more than 150,000 new attractions to its platform.
The attractions will be introduced incrementally via the FareHarbor Distribution Network across thousands of destinations, significantly expanding the range of experiences available to Booking.com customers.
New additions include the Montserrat Hiking Tour in Spain, the Whitby and Yorkshire Steam Rail in the UK, the Volcanoes and Hot Springs tour in Greece, and the Prague Christmas Market tour.
FareHarbor joins existing partners Musement, Viator and Klook in helping Booking.com strengthen its Attractions offering, which now spans more than 5,000 cities and 115 countries. The partnership gives FareHarbor’s network of operators greater visibility by connecting them to Booking.com’s global customer base.
The expansion also aligns with Booking.com’s Genius loyalty programme, which rewards members not only for accommodation bookings but also for reserving flights, attractions, car rentals and taxis.
To support customers in navigating a wider choice of activities, Booking.com said it is applying AI tools to group similar experiences and enable conversational search, helping travellers refine options more efficiently.
Eve Henrikson, SVP of Booking.com’s Trips division, said: “Seeing attractions and experiencing activities brings a destination to life. They transform a trip from a simple visit into a memorable experience. That’s why we’re excited to work in closer collaboration with FareHarbor to expand our offering with an even wider variety of great things to do.”
Andrea Carini, CEO of FareHarbor, added: “This integration unlocks new visibility and demand for experiences on a truly global scale. It’s an exciting step forward in our mission to support local businesses by connecting them to the travellers already booking their trips in their area.”
Highlights
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Booking.com integrates FareHarbor, adding more than 150,000 attractions
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Expansion spans thousands of destinations, including tours in Spain, the UK, Greece and the Czech Republic
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FareHarbor joins Musement, Viator and Klook as a distribution partner
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Experiences available in over 5,000 cities and 115 countries, enhancing Booking.com’s global offering
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AI tools introduced to refine search and recommendations for activities
