GuestyVal 2025 Mexico City: Through the Eyes of the CEO

[Sponsored Content] Amiad Soto, CEO of  Property management software platform Guesty, reveals details of GuestyVal 2025 set to take place in Mexico City this September

When Guesty announced that GuestyVal 2025 would take place in Mexico City this September, the industry took notice. Sponsors quickly signed on, and tickets are in high demand. GuestyVal is an important industry event, and the energy of Mexico City provides a dynamic backdrop for the conversations shaping the future of short-term rentals.

“Mexico City is one of the most dynamic short-term rental markets in the world today, rich with culture, business opportunity, and entrepreneurial energy,” says Guesty CEO Amiad Soto. “It offers a perfect balance: accessibility for international attendees, a strong local industry presence, and an inspiring setting for a global gathering.”

Mexico City in focus

According to Mexico’s National Institute of Statistics and Geography (INEGI), the country saw a 6.24% increase in international tourist arrivals during the first half of 2024 compared to the same period in 2023. Meanwhile, Airbnb recently named Puerto Escondido as its number one trending destination globally, signaling Mexico’s growing appeal to international travellers.

This surge is creating new opportunities for short-term rental operators, despite the challenges facing the industry. Local success stories showcase what’s also possible. Mimosa Homes Tulum grew their property portfolio by 66% and increased revenue by 40% year over year. Similarly, ULIV has scaled from $100,000 to $1.3 million in monthly revenue while managing 350 upscale units across Mexico City and Tulum.

These are indicators of a market that is evolving, where smart technology meets growing demand in a city rich in culture and navigating an expanding hospitality landscape.

Where industry innovation meets cultural celebration

Now in its fifth year, GuestyVal has evolved from a focused product conference to what Soto describes as “a festival for short-term rental property managers to come together and celebrate our industry, but also learn a lot and educate themselves about the newest things going on.”

As the industry grapples with emerging technologies, changing guest expectations, and an increasingly competitive landscape, alongside economic and geopolitical shifts, Mexico City offers a unique environment for these important conversations. The city’s entrepreneurial spirit and evolving hospitality scene provide a backdrop for discussing how innovation can help navigate the challenges and opportunities facing the industry.

“We focused on the most pressing topics that are shaping our industry, like emerging technology, the opportunity it creates and how it’s changing daily practices,” Soto says. “There’s a strong emphasis on data-driven decision making, and we’re going to share as much data as we possibly can, including what we are seeing in the competitive landscape.”

Industry voices that matter

This year’s speaker roster reads like a who’s who of industry transformation. Steve Cano, Airbnb’s VP of Supply, will present “Today’s data for tomorrow’s story: How new travel trends are redefining the future,” offering insights from the platform that essentially created the contemporary short-term rental market.

The agenda balances global perspectives with actionable tactics. Attendees can expect sessions on actionable AI tactics to drive profits, alongside the success playbooks of global enterprise leaders, featuring CEOs from companies like Alloggio and Joivy.

One of the most anticipated sessions is “The fish that ate the whale: Casago’s story of success against all odds,” featuring Steve Schwab, CEO of Casago, which recently acquired the much larger Vacasa. These are the kinds of David-and-Goliath stories that define an industry built on entrepreneurial spirit.

Beyond the sessions

While the conference programming delivers serious value, the location adds an entirely different dimension to the experience, with Mexico City serving as an integral part of the GuestyVal experience.

The city offers a dynamic mix of old and new, where world-class museums sit alongside bustling street food markets, and historic architecture provides the backdrop for innovative hospitality businesses. From the tree-lined streets of Roma and Condesa to the vibrant cultural scene that makes Mexico City a destination for digital nomads and travelers alike, the capital reflects Mexico’s growing influence in global hospitality.

Attendees can explore neighborhoods like Roma and Condesa, known for their walkable streets, artisanal coffee shops, and boutique accommodations that represent the future of urban hospitality.

For property managers looking to understand evolving guest expectations, Mexico City offers valuable insights into blending local culture with modern hospitality. The city’s culinary scene, from internationally acclaimed restaurants like the Michelin-ranked Pujol to neighborhood taquerías serving generations-old recipes, showcases how local culture can be an asset in the competitive global travel market.

Where relationships drive results

As Soto says: “Conversations drive innovation, relationships drive growth and revenue.” GuestyVal’s cross-functional design means property managers can benchmark against peers, tech partners can identify collaboration opportunities, and investors can gain insights into market direction — all while building the relationships that fuel long-term success.

Previous GuestyVal attendees have forged partnerships that led to business, and many of Guesty’s platform innovations (over 300 new functionalities and improvements in the last year alone) originated from conversations at these gatherings.

“70% of our product releases are directly based on conversations with our customers and prospects,” Soto explains. “At GuestyVal we will present our product roadmap for the year ahead, and share our vision for the industry.”

The bigger picture

GuestyVal 2025 is a snapshot of an industry at an inflection point. As traditional hospitality adapts to new realities, short-term rental operators are pioneering approaches that blend technology, local culture, and guest experience in ways that were unimaginable just a few years ago.

Mexico City, with its mix of historic charm and modern innovation, provides a backdrop for these conversations. The city’s short-term rental market offers valuable insights into scaling responsibly, delivering authentic experiences, and building sustainable business models in markets with strong cultural identities.

For industry professionals looking to understand where hospitality is heading, September 10-12 in Mexico City presents a key opportunity to engage in these critical discussions. As Soto reflects on the event’s impact: “It’s incredibly energising to be surrounded by people who care deeply about this industry and who are building its future day by day. As CEO, it’s an opportunity to listen, share our vision, and express our gratitude to the community that continues to grow with us.”

GuestyVal 2025 takes place September 10-12 in Mexico City. Visit guestyval.com for tickets and full agenda details.