US: b0arding.com, which describes itself as a next-generation hotel and vacation rental booking platform in the United States, has announced that it has officially launched, having added more than two million hotels and vacation rental listings to the company’s global portfolio during the first four months of 2024.
The new listings, with a total of more than three million rooms, include well-known chains such as: Marriott; Accor; IHG; Hyatt; Hilton; MGM; Omni; Best Western; Radisson; Warwick; Westgate; and Wyndham.
b0arding.com CEO Victor Nikonets said: “b0arding.com’s progress in 2023 shows our success in capturing the attention of the Generation Z demographic and meeting their demands. Enabling content through travel and tech leaders Amadeus and Booking.com is invaluable in enhancing our process, and we look forward to rapid growth in the coming months.”
b0arding.com made a soft launch in the United States last year as a booking platform for vacation rentals with a built-in loyalty programme. Since then, the company claims to have seen significant growth and partnered with property management software companies including Guesty and Hostfully.
Company CTO Alex Iurev said: “b0arding’s ability to let users discover, create and share video reviews gives us an edge over other booking platforms. Our goal is to attract and communicate with our Gen Z users in the way they prefer.”
b0arding.com’s portfolio of hotels enables operators to service young travellers by utilising its loyalty programme model. It also allows its own users to “discover, create and share authentic video reviews”, particularly targeting the Gen Z demographic.
The travel platform, which is backed by the likes of Google, Booking.com and Amadeus, is setting out to help people make the most accurate travel choices and take better trips, while being “the only go-to site for finding hotels and vacation rentals with video reviews from those who have been there before”. According to b0arding.com, witnessing fellow travellers’ experiences firsthand enhances the authenticity of the feedback and helps potential guests make the most informed decisions.
