Germany/France: Holidu, a vacation rental booking companies, has partnered with Toploc, a platform for nature vacation rentals in France.
The partnership aims to “further support vacation rental owners with a platform that will enable them to increase their bookings and simplify renting out their vacation homes”. At the same time, Toploc’s website will offer a more comprehensive range of products and services for people looking for alternatives for nature vacations.
Toploc will remain an independent company and will bring to Holidu its knowledge of the French market and its property base across France. Holidu will integrate its white-label booking solution on toploc.com, to bring improved booking conversion, a wider selection of properties, and a better overall booking experience.
This partnership will also enable hosts to benefit from greater online visibility for their properties, reaching a wider target audience and international customers. They will have access to many other benefits, including listing their property on multiple booking portals, synchronisation of calendars between different platforms, and centralised management of payment transactions. Owners will also benefit from personalised local service and professional property descriptions and photos.
Johannes Siebers, CEO and co-founder of Holidu, said: “This partnership with Toploc will support further growth of both hosts and guests in France. Toploc’s knowledge of the nature-based rental market combined with our technological expertise forms a solid basis for a promising cooperation. Thanks to Toploc, we are now effectively positioned to strengthen and develop our nature-based vacation rental offering in France.”
Toploc was launched in January 2022 and “from the outset experienced strong growth and rapid popularity among owners and travellers alike”. “It was clear that French users were looking for an alternative nature vacation rental platform. Toploc quickly gained ground, and we succeeded in building a solid base of properties and attracting a wide audience interested in this type of rental,” said Guillaume Mottier, founder of Toploc.
“From our very first discussions, we realized that Toploc and Holidu shared the same fundamental values, given our common vision of the nature vacation rental market in France. This strategic partnership was an obvious choice if we were to offer an exceptional long-term customer experience to our Toploc owners and travelers,” he added.
Toploc, in partnership with Holidu, now offers more than 80,000 directly bookable vacation rentals in France, and more than 150,000 directly bookable properties in Europe.
Holidu received over €100 million in a Series E financing round in 2022 to accelerate inorganic growth in existing markets. In September last year, Holidu announced a strategic partnership with the French company Sportihome, an accommodation company for sports vacation properties based in Montpellier.
